Scene: Early Show… Vintage Passion… Bag Man…

Take a break in the City of Light.

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Take a break in the City of Light.

By Meredith Batastini, Katya Foreman, Emilie Marsh, Robert Murphy and Jennifer Weil

EARLY SHOW: Notify Jeans’ Maurice Ohayon is giving a by-appointment preview of his forthcoming Paris store designed by Zaha Hadid starting Friday at his showroom-cum-gallery at 38 Rue Etienne Marcel. On show will be architectural models and film projections about the atelier-style boutique, slated to bow in the fall just off the Place du Marché Saint-Honoré. Hadid’s futuristic concept boasts a transparent winding staircase, cobalt blue interior and undulating furniture. Notify’s upcoming winter collection, a selection of sculpted denim looks and tailored suits for men and women, will also be on display.

VINTAGE PASSION: Shoe designer Michel Perry has redecorated his Left Bank shop to showcase his passion for vintage furniture, which he has collected for years in flea markets across Europe. “I see it as a lifestyle space,” said Perry, who has arranged pieces of European design objects from the Fifties, Sixties and Seventies in the store, which is an old-stock boutique of Perry’s past collections. Some clients have shown as much interest in buying the furniture as shoes, leading one to ponder whether Perry will consider a second career in the near future.

Michel Perry, Collector, 42 Rue de Grenelle, 75007; +33-1-4284-1285

BAG MAN: Hip French bag designer Jerome Dreyfuss, known for his multifunction organic leather bags, has opened his first boutique. The 400-square-foot space is decorated to resemble a Fifties gym changing room. It is situated next door to his wife Isabel Marant’s store on the Rue Jacob in Saint Germain.

Jerome Dreyfuss, 1 Rue Jacob, 75006; +33-1-4354-7093

APRIL FOOLS: Edgy French denim label April 77 is opening its first store, in Paris. It will host a fete for the occasion on Feb. 29. The rock ‘n’ roll-inspired brand tapped Steven Thomas, the architect behind London’s Biba concept store, to design its Paris flagship. “It is a great honor that Steven Thomas decided to take on the project,” said Brice Partouche, April 77’s creative director and owner. “After Biba, this is only his second fashion retail project.” Located on Rue Saintonge, in the heart of the Marais, the 750-square-foot shop will have an Art Deco decor with ultrabright lighting, complemented by flourishes of chrome and wood.

This story first appeared in the February 21, 2008 issue of WWD.  Subscribe Today.

April 77, 49 Rue Saintonge; +33-1-5830-8283

HOW SWEDE: For her Paris Fashion Week debut, Swedish designer Anika Skärström directed a short film titled “Precious Time.”

“I chose four models aged 20, 30, 40 and 60 years old to show how the same clothing can be adapted to different moments and different moods,” said Skärström, who is based in Paris.

“My muse is always an independent woman, not necessarily rock ‘n’ roll, but more like a warrior.” Skärström will also show looks at a live presentation Monday at the Swedish Cultural Center. Her winter collection boasts a Scandinavian flare for structure, such as a fitted trenchcoat in a cotton-mohair blend with military detailing, plus body-conscious leather skirts, dresses and jackets.

SMALL IS BEAUTIFUL: Chef Elio Bombace is known among the Paris fashion pack for his shoebox-size restaurant Cibus, which is intimate and delicious. Bombace has opened a second address, on the Rue Saint Roch, which is bigger — but not huge — and based on the same organic products and down-home Italian cooking that made him a favorite among foodies.

Crudus, 21 Rue Saint Roch 75001; +33-1-4260-9029

BLACK DIAMONDS: Fashion spot Caviar Kaspia is getting a taste for more earthly pleasures. The legendary caviar restaurant has purchased and renovated La Maison de la Truffe, a truffle restaurant right next door on the Place de la Madeleine. Living up to its name, the majority of dishes are topped with truffles, including favorites risotto, carpaccio and cream of mushroom soup.

La Maison de la Truffe, 19 Place de la Madeleine; +33-1-4265-5322

PICTURE PERFECT: Showgoers tired of looking at clothes can enjoy a respite in Paris, which boasts plenty of worthy design and art attractions. On the heels of their show at the Pompidou museum, graphic artists M/M have a pirate-themed exhibition at Air de Paris involving rescued and rehabilitated novels, novellas and letters found in the trash. Ronan and Erwan Bouroullec, meanwhile, have a showing of architecturally designed furniture at the Kreo Gallery. Some 80 pieces of furniture by Pierre Paulin, famous for designing the Elysée Palace interiors twice after the elections of Georges Pompidou and François Mitterand, will be on display at the Galerie des Gobelins.

On the art front, the Palais Tokyo has given young French artist Loris Gréaud carte blanche for “Cellar Door,” an exhibition featuring an original music score and a dreamlike representation of an artist’s studio. In addition, works by Fauvist French artist Maurice de Vlaminck are on display at Musée Luxembourg; La Maison Rouge has works by Gregor Schneider, Pilar Albarracín, and Marie Maillard, and Musée d’Art Moderne de la Ville de Paris has a retrospective of German artist A.R. Penck.

But if photos are more your speed, with a little shopping on the side, Le Bon Marché has hung 160 Ron Galella photographs of Andy Warhol, spanning three decades and featuring such Studio 54 regulars as Bianca Jagger and Halston.

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