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Sprinkle Named Fashion Center VP

SAN FRANCISCO -- Carol Sprinkle has joined the Fashion Center here as vice president of sales and marketing.<BR><BR>The post has been vacant for about a year. Before joining the center, Sprinkle held a similar title at AMR Information Services, the...

SAN FRANCISCO — Carol Sprinkle has joined the Fashion Center here as vice president of sales and marketing.

The post has been vacant for about a year. Before joining the center, Sprinkle held a similar title at AMR Information Services, the information systems arm of American Airlines in Dallas.

Sprinkle reports to Jerry Sorensen, general manager of the center.

Also joining the center is Marie Theder in an administrative post in which she takes over some of the paperwork presently being done by field marketing and leasing executives.

“These executives need less paperwork and more time to do their jobs,” said Sorensen. Theder, who reports to Sorensen, will also oversee sample sales at the center.

In other moves, center fashion director Rand Burrus and his assistant, Eva Bechtinger, have left to pursue freelance projects, according to Sorensen, who said he is looking for replacements.