Macy’s Inc. will be the exclusive retailer of Tommy Hilfiger sportswear in the U.S., beginning next fall, and work together on brand extensions, the two firms disclosed Thursday.
All Macy’s divisions will sell Hilfiger, with the exception of Bloomingdale’s, which currently only sells Hilfiger’s men’s wear in one leased department at the 59th Street flagship. Macy’s stores already sell Hilfiger’s men’s, women’s and home products, but the arrangement means Hilfiger will phase out its distribution to other department stores over the next couple of seasons and build up its assortment at Macy’s, which will work with the designer company on brand extensions and improvements in the in-store presentation and marketing.
Tommy Hilfiger will continue to operate its own freestanding stores and sell online at tommy.com. All product distributed through Hilfiger’s various licensees will continue to be sold on a nonexclusive basis through Macy’s, as well as other accounts.
For full coverage, see Friday’s WWD.