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NEW YORK — Bergdorf Goodman’s recent Vera Wang trunk show underscored how women increasingly embrace the designer not just for her exquisite eveningwear and bridal dresses, but also for her ready-to-wear and sportswear.
The store launched Wang’s rtw exclusively for spring, and it’s already registering strong sell-throughs. Judging by the trunk show, which sources estimated did close to $220,000, that trend looks set to continue through fall.
“We have seen a significant following of very sophisticated and confident customers that are buying a lot of outfits with items within the collection to mix and match with,” said Robert Burke, Bergdorf’s senior vice president of fashion office and public relations.
To draw in shoppers, the store had sent out a nine-image mailer to more than 3,000 customers, according to Burke.
At the May 23-24 trunk show, Bergdorf’s sold 10 units of a sleeveless black wool wrap dress with a leather belt, retailing for $2,280; six units of a black wool and velvet tank dress, for $1,395; eight units of a metallic tweed jacket, for $1,890; five units of a black wool jacket, for $1,350; seven units of a navy crochet coat, for $1,650; six units of a grey cashmere tank, for $595, nine units of a metallic tweed panel skirt, for $1,950, and nine units of a black taffeta skirt with a jeweled waistband, for $1,950.
“We are on the third floor of Bergdorf’s, which has helped to really solidify our position as a ready-to-wear designer with a total collection,” Susan Sokol, president of Vera Wang, said. “Years ago, we were in the world of gowns, and now we are a true designer vendor.”
This story first appeared in the June 7, 2005 issue of WWD. Subscribe Today.