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Benetton to Aid Rana Plaza Victims

Company has unveiled a new partnership with BRAC, the nongovernmental aid organization founded there in 1972.

MILAN — Benetton Group, one of several major apparel brands that recently signed the Fire and Building Safety Accord following the collapse of the Rana Plaza factory in Bangladesh, has unveiled a new partnership with BRAC, the nongovernmental aid organization founded there in 1972. The alliance will directly benefit victims of the Rana Plaza accident and their families.

“The Rana Plaza incident called the entire textile industry into question, and everyone in our sector is morally obliged to provide assistance to victims’ families,” said Benetton Group chief executive officer Biagio Chiarolanza. “We wanted to be on the front lines giving our support through an NGO that in the weeks following the tragedy has been able to offer real help to the victims and all those affected.

“As part of this partnership, Benetton Group will work to provide immediate financial assistance for artificial limbs and surgery for those injured in the Rana Plaza collapse,” Chiarolanza continued. “We are also developing, in close collaboration with BRAC, a long-term project mainly focused on the families that lost their only source of income following this disaster, which calls for various forms of support, including psychological help and rehabilitation for the injured and training courses for workers.”

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Although based in Bangladesh, BRAC works in 11 countries total, including Sierra Leone, Haiti and Afghanistan. The organization is specialized in assisting people living in extreme poverty by helping them to develop their skills and improving their access to health services and education.