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Burberry takes a big stake in the Canadian market today with the opening of a 9,932-square-foot, two-level flagship at 144 Bloor Street in Toronto.
This story first appeared in the October 19, 2009 issue of WWD. Subscribe Today.
The store is steeped in intrinsically British materials and themes, which are utilized in a contemporary way, and reflects the new design concept developed by Burberry creative director Christopher Bailey.
There’s a dramatic staircase visible from the street with a black chrome and mirror check panel hanging in the stairwell and spanning both floors. The facade is a combination of black chrome with the signature Burberry check executed tonally in stone with touches of black glass. The store sells the Burberry London men’s and women’s collections, the Burberry Brit Lifestyle line, shoes, children’s wear, accessories, eyewear, fragrance and timepieces.
The Toronto opening precedes the unveiling of the brand’s new Burberry Brit flagship in New York at 444 Madison Avenue, site of Burberry’s U.S. headquarters, in mid-November.