Catalina Maddox-Wagers has been appointed senior vice president, chief merchandising and marketing officer at Things Remembered, the personalized gifts retailer.
Most recently, Maddox-Wagers was executive vice president and general merchandising manager for wedding specialty retailer David’s Bridal, where she helped introduce three of the retailer’s brands — White by Vera Wang, Melissa Sweet and DB Studio.
In her new role, she will further evolve the Things Remembered brand in product development, brand marketing, in-store and online merchandising. Things Remembered, based in Highland Heights, Ohio, has the largest market share in North America in the personalization space.
Maddox-Wagers said a new generation is poised for major life milestones — engagements, weddings, babies, new homes. “Things Remembered operates a state-of-the-art, multichannel platform that positions them for an incredible growth opportunity with the Millennials,” she said.