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David Meister will launch a signature label of red-carpet-ready eveningwear looks at Bergdorf Goodman later this month.
This story first appeared in the August 14, 2009 issue of WWD. Subscribe Today.
Familiar with some of the dresses he designed for celebrities’ special appearances, Bergdorf’s executives approached him about the prospect of developing an exclusive capsule collection earlier this year. Sharon Stone, Tina Fey, Drew Barrymore and Beyoncé Knowles are among the stars who have worn his clothes.
The Los Angeles-based Meister will be in the Fifth Avenue store in Manhattan with models Aug. 31 to show off his new designs, including a backless draped matte jersey gown and one-shoulder cocktail dress comprising tiny beaded black leather triangles. The five-piece David Meister Signature collection will be housed on the sixth floor near Lela Rose, Carmen Marc Valvo, Heidi Weisel and other resources. Retail prices will range from $1,500 to $3,000.
Meister, who declined to comment on projected volume, said this marks the first time he has done an exclusive collection for a retailer. “At this time, it certainly helps to have something that sets you apart. A lot of times you can go into five different stores and see all of the same merchandise in each one,” he said.
The collaboration was the ideal one for Meister. “If anyone was going to approach me, they would be my first choice,” he said.