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Gant has inked a lease for a Georgetown store that will open in August. Located at 3239 M Street, Washington, D.C., the 2,000-square-foot space will sell Gant, Gant Rugger and Gant by Michael Bastian men’s wear, as well as the Gant by Michael Bastian women’s collection.
This story first appeared in the March 8, 2012 issue of WWD. Subscribe Today.
“We chose Georgetown because it has become a key shopping destination and because Gant’s aesthetic is grounded in authentic East Coast heritage,” said David Arbuthnot, chief executive officer of Gant USA. The store joins three existing locations in New York and one in New Haven.
The company is looking at additional retail sites in New York, Boston, Los Angeles and San Francisco.
The Georgetown store takes over a space previously occupied by a jazz club. Nearby stores include J. Crew, All Saints and Brooks Brothers.
“We see Gant adding three to four stores per year in the U.S.,” said Arbuthnot, adding that “2011 results for retail ended with double-digit gains and 2012 is showing a positive trend as well. Shirts remain the main volume driver for Gant, followed by strong sales in knitwear. We are also posting big gains in blazers and outerwear.”
The brand showcased its fall Gant Rugger collection last week at its first U.S. fashion presentation at the Fat Radish restaurant in New York. Key styles in the lineup included peak-lapel blazers, Chesterfield coats, chunky Donegal knits, Fair Isle crewneck sweaters and military-inspired outerwear.
Owned retail represents more than 60 percent of Gant’s U.S. volume. The Stockholm-based brand is a division of Switzerland’s Maus Frères SA, which also owns Lacoste licensee Devanlay SA and boot-maker Aigle. There are 650 Gant stores globally.