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In Brief: Big Time… Anticounterfeiting Education…

Louis Vuitton plans to christen its largest store yet ??? in Tokyo's burgeoning Ginza district.

– BIG TIME: Louis Vuitton plans to christen its largest store yet — in Tokyo’s burgeoning Ginza district. A Vuitton spokeswoman in Paris confirmed a report in Nihon Keizai Shimbun (Japan Economic Journal) saying Louis Vuitton Japan Group would open a boutique occupying the first 10 floors of a new 12-story building to be completed in 2010 in Sukiyabashi, across the street from Hermès.

– ANTICOUNTERFEITING EDUCATION: A new public service campaign aimed at educating New Yorkers about the human cost of purchasing counterfeit items was unveiled Tuesday at the Harper’s Bazaar annual Anticounterfeiting Summit. Deputy Mayor for Operations Edward Skyler said the goal is to make locals aware of the harm that counterfeiting causes, such as supporting child labor and taking away tax dollars from the city. The posters will be displayed throughout Manhattan, and predominantly in high-traffic tourist locations such as Times Square.

– WIPO ELECTS NEW CHIEF: Australian lawyer Francis Gurry was elected Tuesday to head the World Intellectual Property Organization, which sets the rules that oversee copyrights, patents and trademarks. Gurry, currently WIPO deputy director-general, secured the director-general post from a field of 15 candidates. He said a key challenge WIPO faces is integration of the intellectual property system. “We have a territorial intellectual property system, but we have global economic markets and global use of technologies,” he said. “We have to face all those challenges, trying to adjust the systems while retaining sufficient flexibility at the national level to enable countries to meet their own national priorities.” Gurry is slated to take the post Oct. 1 from Kamil Idris of Sudan after the agency’s ruling assembly ratifies his appointment in September.