LONDON — J. Crew is set to break into Asia — with help from Lane Crawford.
This story first appeared in the June 12, 2012 issue of WWD. Subscribe Today.
The American retailer and the Hong Kong-based designer specialty store said today they have formed a strategic partnership that will provide customers in Asia with access to the J. Crew women’s and men’s collections through Lane Crawford’s retail and online stores.
Beginning in October, a “curated selection” of the J. Crew autumn women’s ready-to-wear and shoes, and men’s apparel and accessories collections, will be available at some Lane Crawford stores, according to a joint statement.
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The deal will allow customers in Hong Kong and Mainland China to shop for J. Crew merchandise in a retail environment outside North America for the first time.
“We always want to work with the ‘best of the best,’ and Lane Crawford was at the top of our fantasy list,” said Millard “Mickey” Drexler, J. Crew’s chairman and chief executive officer. “When it comes to editing and presenting collections with a creative and elevated point of view, no one does it better. We are beyond excited to partner with Lane Crawford to help introduce J. Crew to Asia.”
The project is the first collaboration between J. Crew and Lane Crawford. J. Crew will make its Asian debut at Lane Crawford at the IFC mall in Hong Kong and the Seasons Place store in Beijing, as well as on lanecrawford.com.