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Jay Kos is about to shake things up a bit.
This story first appeared in the March 17, 2011 issue of WWD. Subscribe Today.
The men’s wear designer and retailer will close his Park Avenue location in May and relocate to East Houston Street at Mott Street. But in addition to his colorful, high-end men’s apparel, the downtown store, slated to open in June, will also feature a custom-designed kitchen.
“The whole retail model is so boring,” Kos said. So customers who stop by the new store can expect Kos to whip up some of their favorite foods to enjoy while shopping. “It’s not a restaurant, it’s a men’s clothing store,” Kos stressed. “But food and fashion are one in the same to me.” In fact, as he writes on his blog: “Food, through its amazing colors, texture and taste, inspire me to create beautiful clothing; whether it is a bright yellow egg dish that becomes a hop sack cashmere jacket of the same hue, or a green cashmere sweater born from a vibrant pea.”
He said the downtown store will be like “having a men’s store in my home.”
The design will have an Art Deco feel and will include custom-designed green glass edged in burgundy. A custom python carpet and pewter alligator wall coverings will be part of the mix. The appliances will all be by Electrolux.
The store will have 1,300 square feet on two floors with a downstairs space, which will be used for Kos’ celebrity clients. Smaller than the Park Avenue unit, which is around 1,600 square feet, the Mott Street store will offer a “much more edited and focused” assortment of Kos’ line. “I’ll be focusing only on my top pieces,” he said, “and not carry as many sku’s as in the past.”
A grand opening is expected to be held in July.