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Puma Opens ‘Sustainable’ Store in India

Freestanding unit is solar powered, with selling space on lower levels.

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PARIS — Old DVD players and lake silt are among the unusual materials used to construct what Puma is billing as its first sustainable store in the world.

 

It opened today in a suburb in Bangalore, India, with a heat-sink system employed to keep the 8,600-square-foot unit at a constant 24 Celsius, or 75 Fahrenheit.

 

Selling space is located on lower levels, with details about the store’s unusual construction posted about the store. For example, a thought bubble splashed on one wall explains that residual silt from local lakes formed the building blocks.

 

Puma chief executive Franz Koch said the project underscores the firm’s commitment to reduce carbon emissions, energy consumption, water use and waste in its “offices, stores, warehouses and direct supplier factories by 2015.”

 

The building is cloaked in recycled steel from old bicycles, metal lunch boxes and DVD players, while the roof is insulated via a roof garden.

 

The activewear firm, controlled by French retail-to-luxury conglomerate PPR, plans to open a café and bar on the upper floor and terrace later this year.

 

While 90 percent of interior spaces have access to natural light, Puma plans to power the store with solar energy.

 

Puma’s Wilderness Collection, sourced and produced mainly in Africa using sustainable methods, and organic cotton garments are among eco products in the store. Customers can also bring in old footwear, clothes and soft accessories for recycling.

 

Puma said it would host a carbon-neutral launch event tonight, at which revelers will be invited to pedal on special bicycle generators to power the party.

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