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The Hamptons Shuffle. It happens every year when retailers debate whether to include the beach towns of Long Island’s South Fork in their summer plans. As spring approaches, some stores decide to sit out the season, while others head east to appeal to the fickle hoards that ride the jitney and the power brokers who commute by sea plane or helicopter. Stores that tested the waters last summer may decide to put down more permanent roots. Those new to the market may dip a toe in the water with a pop-up shop. The comings and goings make for a game of retail musical chairs on Main Street in East Hampton and Southhampton, and Jobs Lane. By Memorial Day, the official start of the summer season, the construction dust has settled and there’s a new group of retailers ready to offer customers a cold drink or a lollipop.
Here, a look at the new stores — permanent or temporary — of the summer.
AESOP, an Australian line of skin, hair and body products, has opened a store at 55 Main Street in East Hampton. Products contain both laboratory-made and plant-based ingredients, especially those with the best antioxidant properties. Products include coriander seed and parsley seed for hydration and bitter orange for toning. Pegboard panels inserted with dowls line the walls of the store, displaying Aesop’s well-known brown glass bottles. A long basin made of Vermont marble is the centerpiece of the store and is used for testing products.
AERIN Southampton, a seasonal concept store at 83 Main Street, features products chosen by creative director Aerin Lauder. It will be open for summer, fall and holiday. Lauder collaborated with interior designer Jacques Grange on elements of the store design and will sell items from his home line in the fall. For summer, Aerin beauty, accent pillows, decorative accessories and furnishings fill the store, along with vintage jewelry. Some of Lauder’s favorite brands are represented, such as Jo de Mer bathing suits and Irving & Fine cover-ups.
SHARI’S PLACE is opening a 1,000-square-foot outpost at 29 Main Street in Southampton this weekend. Owner Shari Kaynes said the new store is an edited version of her existing 6,000-square-foot flagship in Greenvale, N.Y. Kaynes sells Chloé, Etro, Maison Martin Margiela, Giambattista Valli, Roland Mouret, Stella McCartney, Fabiana Filippi and footwear from Nicholas Kirkwood and Alexandre Birman. A Web site is launching in June.
BLUE & CREAM is launching an 1,800-square-foot flagship at 83 Main Street in East Hampton to mark the 10th anniversary of its original store, an East Hampton mainstay at 60 The Circle. The new unit is described as a grown-up version of the eclectic 60 The Circle original, which will stay in business. The Main Street store will feature Acne, 3.1 Phillip Lim, Kelly Wearstler and R2W, along with a Blue & Cream X Havaianas in-store shop. The flagship will also sell Blue & Cream’s private label unisex timepieces and sunglasses, women’s ready-to-wear, men’s denim, cut and sew and knitwear.
JACK ROGERS unveiled a cozy 300-square-foot store at 38 Newtown Lane in East Hampton filled with a curated collection of his Navajo-style sandals. The store is designed to look like a gallery and features “the best of our best iconic sandals, fashion footwear, some apparel, handbags and scarves,” Clare Schultheis said, adding that the resort aspect of East Hampton meshes perfectly with the casual aspect of the signature brand.
ALICE & OLIVIA unveiled a 1,100-square-foot shop at 79 Main Street in East Hampton. The boutique will remain open through September, close for the winter, and reopen in mid-May of next year. The store will carry a gown collection designed exclusively for the area. Handbags are another main focus since they’re only sold on the Web site and in Alice + Olivia boutiques. The Clee cross-body bag, Olivia satchel and Lucite box clutch, top sellers, will be sold in the new store. There’s a wait list for the black-and-white Olivia bag.
JOE FRESH is opening a 700-square-foot summer store in Southampton at 66 Jobs Lane. The store will operate from Memorial Day weekend through Labor Day. With a modern beach cottage aesthetic, the store features clothing and accessories for women, men and kids. The seasonal assortment will showcase the breadth of the summer collection, including polo shirts and printed dresses. Joe Fresh has activities planned for the summer, including a free hop-on, hop-off Joe Fresh beach shuttle from town to the beach, a music collaboration with arts and crafts, a pop-up coffee bar, free bike rentals and a local art showcase.
C. WONDER, the purveyor of colorful women’s clothing, footwear, jewelry, accessories, housewares and home decor, is expanding its presence this summer with a location at 48 Main Street, East Hampton. The retailer will also be operating last year’s pop up at 5 Main Street in Southampton. The company is running events such as live DJs and dance parties on Saturday and Sunday in Southampton, complimentary candy bars and free C. Wonder balloons at both stores on weekends.
EGG BY SUSAN LAZAR last week opened a 900-square-foot store at 63 Main Street in Southampton, across from Brooks Brothers and J. Crew. The company signed a lease that expires at the end of the year but is considering making it year-round. Egg by susan lazar is “affordable premium clothing” for boys and girls, ages infant to size six. In addition to the full line of egg clothing, the shop sells brands like Skip Hop and Elks & Angels and other children’s toys and accessories. The store also features a line of charity T-shirts whereby 15 percent of the sales will benefit The Hassenfeld Center for researching and treating pediatric cancer and blood disorders at New York University Hospital. Later this summer, egg will sponsor events for the Children’s Museum of the East End and other community organizations.