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Ugg’s Retail Expansion Plans

In addition to a new store in New York's Meatpacking District and a men's store on Madison Avenue, the brand is opening units in Japan, Paris and London.

A rendering of the Ugg men’s store.

NEW YORK — Ugg in the fall will plant its flag at 405 West 14th Street in the Meatpacking District here.

This story first appeared in the April 25, 2012 issue of WWD.  Subscribe Today.

The store will occupy 2,500 square feet in a 10,000-square-foot, three-level building.

The Meatpacking District has been going through some changes, drawing retailers with more mass appeal, while some longtime denizens such as Stella McCartney, Alexander McQueen and Ruben & Chapelle decamped to SoHo.

 

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Connie Rishwain, Ugg president, said the Meatpacking District’s “traffic, customers and co-tenants” attracted her to the area. “It reminded me of SoHo when we chose SoHo six years ago. Apple was going in around the corner. We were early to open in SoHo when we did. The Meatpacking store may take a little traffic away from the SoHo store, but it will get a different crowd. It completes our New York offerings, which include 79 Mercer Street in SoHo, 160 Columbus Avenue on the Upper West Side and 600 Madison Avenue. However, we could go higher in the Eighties on the East Side.”

Ugg’s other initiative in Manhattan is opening an 800-square-foot men’s store in June at 600 Madison Avenue, adjacent to its existing 1,700-square-foot women’s and girls’ store. Rishwain said the men’s store will have an entrance on Madison Avenue and a different look and feel with different textures and finishes. In a rendering, the space looks industrial with exposed brick walls, clusters of pendant lights and products displayed on sturdy rectangular tables and open shelves.

Ugg this year will unveil four stores in the U.S. and 20 outside the country. Ugg ended last year with 45 stores and will have roughly 70 by year end this year. The retailer will open stores at the same pace next year. “Most of our new stores are going to be in Europe and Asia,” Rishwain said.

Ugg will open a store in Kobe later this year, bringing its number of stores in Japan to 12. The company will introduce its fourth unit in Shanghai also later this year; make its first foray to Paris with a 1,506-square-foot unit bowing in the Marais in the fall, and a 1,299-square-foot unit will open in June in Piccadilly in London, the brand’s fourth store in the city.