White House|Black Market, a division of Chico’s FAS Inc., has joined the parade of retailers entering Canada.
This story first appeared in the October 14, 2013 issue of WWD. Subscribe Today.
The first White House|Black Market boutique in Canada will open at the Yorkdale Shopping Centre in Toronto on Oct. 24. A second boutique will open at Square One, Mississauga, Ontario, on Oct. 29, and a third is set for Upper Canada Mall, Newmarket, Ontario, on Nov. 12.
The openings mark the first international expansion by Chico’s FAS. White House|Black Market, which began operations in 1985, sells women’s clothing and accessories under its own label. Chico’s bought the business in 2003.
“We are currently exploring other international markets. But we have not landed on or announced anything beyond Canada at this point,” a spokesman for Chico’s FAS told WWD. “We do see continued growth in Canada for White House Black Market. But no specific goal or cap on the number of doors beyond the three at this point.”
In addition, “We are looking at expansion for the Chico’s brand into the Canadian market in 2014.”
“We believe Canada is a great first foray into the international arena for Chico’s FAS, as it represents a natural extension of our brands,” said David Dyer, president and chief executive officer of Chico’s FAS. “From our robust customer file, we already know that there are a significant number of Chico’s FAS customers in Canada.”
Chico’s FAS also operates Soma Intimate and Boston Proper.