MaxMara Atelier RTW Fall 2009.

With this just-introduced capsule collection of 17 coats labeled Max Mara Atelier, this fashion powerhouse further raised the luxe bar on its specialty — coats.



With this just-introduced capsule collection of 17 coats labeled Max Mara Atelier, this fashion powerhouse further raised the luxe bar on its specialty — coats. “They’re stand-alone, long-lasting pieces and each one is constructed like a couture garment,” said Max Mara ceo Achille Maramotti of the coats, which are priced from $1,890 to $3,152 at retail. Among the standouts: handsome camel coats, a one-button ladylike style with roses dotting the collar and a fur-collared tweed topper with embroidery bordering the hem.

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