All the world’s a stage for Alternative Apparel designer Greg Alterman, who transformed a downtown Los Angeles. loft into a depression-era carnival, where he highlighted the evolution of the T-shirt label into a streetwise casual line encompassing unstructured jackets, loose linen pants, rugged overalls, skinny jeans and satin tap pants, all dipped in a dusky palette.

All the world’s a stage for Alternative Apparel designer Greg Alterman, who transformed a downtown Los Angeles. loft into a depression-era carnival, where he highlighted the evolution of the T-shirt label into a streetwise casual line encompassing unstructured jackets, loose linen pants, rugged overalls, skinny jeans and satin tap pants, all dipped in a dusky palette.

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