Swiss brand Jet Set tapped into its luxury sportswear heritage from the high-flying Seventies, when Gianni Agnelli and Grace Kelly were among its fans. For the first women’s collection since its purchase by investment company Gaydoul Group in 2009, the design team used fabric treatments on everything from the brand’s signature down jackets to a cashmere jogging suit, which was given a leatherlike shine without losing any of its softness on the inside. Jet Set plans to specialize in leisure wear, with another 20 percent of the collection dedicated to sport and 25 percent to lounge. “The fashion is always the starting point of everything we do, not the technicality,” said chief executive officer Massimo Suppancig.

load comments
blog comments powered by Disqus