Jet Set chief executive officer Massimo Suppancig believes he knows what women want and said his goal is to provide them with “softness, femininity and beauty,” along with “comfortable-yet-chic” designs. Mission accomplished for fall. The Swiss brand is expanding by the season and this lineup featured two new entries: its first bag, dubbed the J Bag, a leather top-handle style with fluorescent details, and its first ski group, which blends technical elements with fashion, i.e. bold zebra-printed patterns.
Standouts included coats in double jersey treated to look like Neoprene; chenille-lined printed silk parkas and seamless chenille turtleneck dresses.