Jet Set chief executive officer Massimo Suppancig believes he knows what women want and said his goal is to provide them with “softness, femininity and beauty,” along with “comfortable-yet-chic” designs. Mission accomplished for fall. The Swiss brand is expanding by the season and this lineup featured two new entries: its first bag, dubbed the J Bag, a leather top-handle style with fluorescent details, and its first ski group, which blends technical elements with fashion, i.e. bold zebra-printed patterns.

Standouts included coats in double jersey treated to look like Neoprene; chenille-lined printed silk parkas and seamless chenille turtleneck dresses.

Jet Set chief executive officer Massimo Suppancig believes he knows what women want and said his goal is to provide them with “softness, femininity and beauty,” along with “comfortable-yet-chic” designs. Mission accomplished for fall. The Swiss brand is expanding by the season and this lineup featured two new entries: its first bag, dubbed the J Bag, a leather top-handle style with fluorescent details, and its first ski group, which blends technical elements with fashion, i.e. bold zebra-printed patterns.


Standouts included coats in double jersey treated to look like Neoprene; chenille-lined printed silk parkas and seamless chenille turtleneck dresses.

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