For the first time in a very long time, the iconic Sixties space-chic house of Courrèges held a presentation during fashion week. The small showroom appointment featured archival looks and new additions to the collection on forms, with an array of space booties, square logo bags and sunglasses rounding out the mix. In addition to updates on the classic optical white vinyl jacket, there was a new pinafore mini with a historic photo motif of a girl in big sunglasses woven onto the front, and jackets featuring curving zippers.
Reintroducing the line to the press was a baby step in the big strategy that new owners Jacques Bungert and Frédéric Torloting have for the brand, which they’ve juiced up by opening the white and Plexiglas-themed Café Blanc next to the label’s Paris flagship, as well as Courrèges Millesimes, a vintage outpost, next door.
Still, if Bungert and Torloting really want to revive Courrèges, they need to hire a designer to steer the mother ship toward the future, or even the present.