Taking cues from photographer Martin Parr’s sidelong look at British provincial life, Lupfer’s fun presentation had models wearing youthful, Sixties-inspired silhouettes milling around a set that resembled a no-frills, seaside cafe.

Pieces on show included a round-neck, A-line minidress in a pretty, faded rose print, or a leopard print pencil skirt paired with a knit sweater in orange, pink and blue. Pointy, sling-back flats finished off the looks.

Gray marl or knit sweaters were appliquéd with quirky images of sequined flying ducks or pigeons.

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