Miranda Kerr opened and closed the Sonia Rykiel show — a smart move, as it’s sure to give the brand much play in tabloids and social media outlets that cover the Victoria Secret model’s every move. Yet this wasn’t the main act of savvy this season.

Designer Geraldo da Conceicao worked the house aesthetic and knit base with a fresh polish. He opened with a clear homage to Rykiel herself: a fur vest shown with a knit top, layered over a skirt and cropped pants and finished with platform shoes. Its sophistication should appeal to Rykiel devotees, some of whom have moved away from the brand in recent seasons, as well as new clients.

The innovative knits also impressed, from waffle textures to luxe velour jersey numbers that read ultrasuede, such as on the paneled V-neck dress that had a Seventies ease.

A few of the looks had extra charm. A “Moi” logo added an exaggerated whimsy to tops and pants while graphic rose patterns on knitted coats and separates, some in lovely black-and-navy combos, added to the collection’s chic attitude.

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