2015 Fall Ready-to-Wear

Theory

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Theory RTW Fall 2015

Theory RTW Fall 2015

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  • theory-f15-01
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015
  • Theory RTW Fall 2015

Theory RTW Fall 2015

Leathers and furs moved the all-business attitude forward and also elevated the fabrics, and thus, the price.

Theory, the latest American in Paris, spared the calendar another show but honed in on the international showroom schedule. “We really believe in establishing ourselves as a global brand,” said Lisa Kulson, creative director of women’s design. “We have our first international marketing campaign [featuring Natalia Vodianova], and, for fall especially, Paris seems to be the epicenter of the shows.”

 

Giving Theory’s all-American working-woman look a European edge was also a priority for Kulson, who made her point with black-patent motorcycle jackets and zippered minis, animal-print pony jackets and reversible shaved shearlings. Leathers and furs moved the all-business attitude forward and also elevated the fabrics, and thus, the price.

 

Still, addressing professional women with a range of updated classics remained Kulson’s main concern. A range of tailored maxicoat-over-languid dress-or-midiskirt silhouettes were on trend, and jersey tunics paired with fluid cropped pants offered a new alternative to the classic suit.

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