British designers Graeme Fidler and Michael Herz have heard the siren call – some would say yodel – of Switzerland, creating a rugged collection inspired by the forests, lakes and mountains of Bally’s home. “What we set out to do is make a masculine, honest, hard-wearing collection inspired by the natural beauty,” said Herz. Their impressive debut featured mountaineering-inspired lace-up boots, sturdy felted wool sweaters, and wool coats with a detachable rabbit fur lining and a nylon outer face.

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