This revamped and expanded collection delivers a walk-in closet full of tailored clothing options, loaded with color and attitude. The collection, formerly under license with Holy Fashion Group but now in-house, features day, evening, work, and weekend wear, in addition to a full range of quilted or leather outerwear with detachable linings and accessories. Suits range in price from 400 euros, or $524, to 700 euros, or $917, the more expensive of which feature fabrics from mills including Ermenegildo Zegna and Loro Piana. During an exclusive walk-through at the brand’s London showroom, Hilfiger said that he and the team started with one question in mind: “What do we want to wear? Everybody’s a bit tired of navy, gray, black and brown, and we wanted to have some fun and we wanted to be different,” he said.

The palettepops in shades of bright blue or forest green for corduroy trousers; eggplant for velveteen peak-lapel jackets; and red, white and blue in American flag-inspired prints for blazer linings. There are cream-colored dinner jackets and burgundy corduroy suits, tartan tuxedos with black satin lapels and green smoking jackets. Hilfiger said color is a major story for the brand, with chinos inbright hues selling faster than ever before. “Colored bottoms — red in particular — are flying off the shelves,” said the designer.

Fabrics from the new collection, which will sell at Hilfiger stores and other accounts worldwide, include cashmere silk, gabardine, hopsack, and melton and the pieces are made in Italy and Eastern Europe. Hilfiger, who’s cut the jackets shorter and trousers slimmer than in the past, said the collection is aimed at the young businessman who’s not afraid to wear a velvet tuxedo jacket with a pair of chinos, and leave his tie at home.

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