The collection was presented in a vast penthouse apartment near Piazza San Babila that once belonged to Maurizio Gucci — and the lavish setting could not have been more fitting. This rich, rock ’n’ roll collection sparkled with tiny, shiny beads that covered white dress shirts, the lapels, fronts and backs of black tuxedo or Nehru jackets, and velvet slippers. Shiny cuff links, meanwhile, were shaped like fox or horse heads or beetles, while slippers were embellished with feathers, bullion embroidery and beading.

“We’re making a big push in men’s wear, taking it up to red-carpet level,” said Gianluca Brozzetti, the company’s chief executive officer, calling the still-life format a vehicle to “emphasize all of the sartorial elements and the tailoring.”

While eveningwear predominated, outerwear had its own moment in the spotlight. There were car coats made from baby calf stamped with a crocodile pattern, cashmere topcoats with astrakhan collars, and leather trenches. For more casual outings, there were blue satin baseball jackets and shearling coats the color of gray Milanese skies.

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