Joanna Sykes’ vision for Nicole Farhi’s man was one of luxury and comfort. With an emphasis on British textiles, she presented a collection rich with snugly fabrics and touch-me textures. Made in collaboration with several English mills, including Fox Brothers & Co Flannels, Sykes used a puritan palette of caramel, Air Force and duck egg blues, khaki, navy and charcoal came in relaxed, generously proportioned clothes.
“These are clothes for a more relaxed man,” Sykes told WWD at a presentation at the brand’s Mayfair showroom, the first since the label went into administration last July and was then rescued by Maxine Hargreaves-Adams, a fashion and retail entrepreneur. “I’ve seen this guy shopping in our stores; he might wear a suit but it’s softer. He wants authenticity in his clothes and this season that is a little bit of a polished grunge look.”
For fall, her man will be wearing bouclé tweed sports-inspired jackets, double faced woolen outerwear, chunky hand-knitted fisherman sweaters, lumberjack shirt jackets, charcoal waterproofed flannel coats and maybe a cuddly “teddy shearling” navy car coat.