Known for its bi-annual show-cum-party extravaganzas (the last one was at Battersea Power Station), urban high street label Superdry — the UK’s answer to Abercrombie & Fitch — staged a spectacular of Burberry-esque proportions on Tuesday evening, showing a mammoth 120 looks across men’s and women’s wear in London’s cavernous The Old Sorting Office venue.

 

Prime focus was outerwear and an audience including a starry front row — LC:M ambassador and BBC Radio 1 DJ Nick Grimshaw, Samuel L Jackson, “The Hobbit “actor, Luke Evans, Burberry model and One Night Only lead singer George Craig and Marks & Spencer campaign face Oliver Cheshire — watched cool kid models stepping out in every permutation of a coat and jacket going.bStar turns were the tailored boys’ crombies and jackets with collars featuring those signature Superdry colored linings.

 

As co-founder James Holder commented, “the show’s energy and impact reflected the passion that runs deeply through the Superdry brand.” Following the show guests, fuelled by said passion — not to mention rum mojitos and lychee and blackberry martinis, partied long into the night.

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