This ultra-luxurious cashmere label is branching out — big time. New categories include coats, in leather or a jeans-style jacket in cashmere, and sweaters with graphic details inspired by contemporary art or with a tattoo-like design on the sleeve.

The expanded range is to be showcased in the French brand’s first boutique, slated to debut in Paris this summer, according to Jean-Victor Meyers, the L’Oréal heir and board member who began the brand with his friend, Louis Leboiteux. The approximately 670-square-foot location at 334 Rue Saint-Honoré is to carry — alongside the full rtw line — leather goods, a capsule collection for women (made of a handful of models from the men’s line in smaller sizes), hats and scarves, plus a bespoke service.

This ultra-luxurious cashmere label is branching out — big time. New categories include coats, in leather or a jeans-style jacket in cashmere, and sweaters with graphic details inspired by contemporary art or with a tattoo-like design on the sleeve.


The expanded range is to be showcased in the French brand’s first boutique, slated to debut in Paris this summer, according to Jean-Victor Meyers, the L’Oréal heir and board member who began the brand with his friend, Louis Leboiteux. The approximately 670-square-foot location at 334 Rue Saint-Honoré is to carry — alongside the full rtw line — leather goods, a capsule collection for women (made of a handful of models from the men’s line in smaller sizes), hats and scarves, plus a bespoke service.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus