This ultra-luxurious cashmere label is branching out — big time. New categories include coats, in leather or a jeans-style jacket in cashmere, and sweaters with graphic details inspired by contemporary art or with a tattoo-like design on the sleeve.

The expanded range is to be showcased in the French brand’s first boutique, slated to debut in Paris this summer, according to Jean-Victor Meyers, the L’Oréal heir and board member who began the brand with his friend, Louis Leboiteux. The approximately 670-square-foot location at 334 Rue Saint-Honoré is to carry — alongside the full rtw line — leather goods, a capsule collection for women (made of a handful of models from the men’s line in smaller sizes), hats and scarves, plus a bespoke service.

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