England’s Brighton beach — warts and all — was the inspiration behind this jaunty collection that was packed with color and texture. “I went to Brighton for the first time six months ago and I visited the Pier expecting a sophisticated café, but what I got was Las Vegas on the sea,” said Massimo Nicosia, men’s wear designer at Nicole Farhi. “I went to the Royal Pavillion and was surprised by the crazy mix of influences there. So we decided to do a game opposites — George IV and Mick Jagger in the Seventies; good taste meets bad taste.”


Clever textile mixes and techniques, such as fine jersey fused to the front and reverse of knitwear; seersucker made with a needle punch technique; micro-printed cotton cut into tiny strips and knitted backtogether into a sweater – were put to work in a collection that drew on some of Brighton’s best-loved motifs. Deck chair stripes translated into seersucker stripes; while the wallpaper, carpets, and tapestries of Brighton’s Pavillion provided the inspiration for microprints that appeared on sporty pants with elasticated waists and ankles, raincoats, and bomber jackets, all worked in a sophisticated palette of stone, rusted steel, white, and blue.

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