Continuing its lifestyle push, a day in the country was the theme for PPR-owned Brioni’s presentation in the grounds of Milan’s Palazzo della Triennale. Dressed in looks from the house’s new collection, which was younger, sportier and more colorful in allure, though ever luxurious, models and personalities including polo player Eduardo Estrada and actor Jack Guinness lounged in deckchairs, sprawled on picnic blankets spread with luxury hampers or played games of croquet and pétanque. Crocodile weekenders were strapped to Vespas parked on the grass.
Silhouettes were slim, with lean one and two-button, slightly shorter jackets and a peg trouser. Highlights included a summery one-button linen silk suit worn with a knit-collar sports shirt; an iridescent lawn-green cotton-silk dinner jacket paired with a cotton voile tuxedo shirt with a hand pleated plastron, and bright knits inspired by Fifties furniture fabrics.