Belstaff is shifting gears, with a finely tuned collection inspired by the brand’s 3,000-piece garment archive — and lower points. Martin Cooper worked a palette of burnt orange, saffron, persimmon, petrol, and a hand-painted camouflage pattern into waxed cotton trench coats, khaki shirts, and beltedanoraks, all with a sturdy, military feel. There were also ridged sweaters and a version of the brand’s signature belted Trialmaster jacket, in olive-hued waxed cotton with patches of black leather quilting on the shoulders.
“It’s important for us to look at where we’ve come from and where we are going, and to reinforce our history and heritage as a motor-inspired luxury sportswear brand,” said Cooper. Harry Slatkin, the brand’s chief executive, said in the two years since the brand has been re-launched, sourcing and supply-chain operations have been refined, the company has begun shipping early, and as a result, prices have dropped 30 percent this year. “We are truly a global brand — and now we’re an affordable luxury one, too,” he said.