The Roman house staged its own desert storm, sending models parading in a continual loop down dunes the color of a popular Italian side dish. “No, it’s not polenta. Don’t taste,” laughed Silvia Venturini Fendi about the yellow sand strewn everywhere at Fendi’s sprawling Milan headquarters.
“Extreme heat” was the springboard for her streamlined collection: the suits crisp and slim; the outerwear oversize. Venturini Fendi exercised her love of raw edges, trimming some pockets and seams with contrast strips meant to represent tape “because this is a luxury product and it is meant to last forever, so when it frays you just tape it and still wear it,” she said. Colors were saturated — rust, ochre and indigo — when they weren’t made to look faded by the sun, as on an oversize T-shirt.
While at times derivative of other recent European runways, Venturini Fendi was in sync with the workwear reference that’s big this season, adding extra functional details of her own, including detachable sleeves. Weekenders did double-duty, too, with a strap to piggyback a foldable briefcase.