For its fourth season, the label took a more rock ‘n’ roll cue for its ultra-luxurious cashmere knitwear — from a biker-style model with quilted shoulders to a sweater with suede trim and a leather-fronted vest. The label’s nascent leather goods line was extended. Could there be enough products now to support a freestanding store? Yes. An Exemplaire boutique might be open in Paris during 2014, said Jean-Victor Meyers, the L’Oréal heir and board member who began the brand with his friend Louis Leboiteux.

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