Snap, crackle and pop goes Moschino. The Italian brand’s new creative director Jeremy Scott unleashed a hopped-up show bursting with Pop Art and street references. “I am having the time of my life,” said Scott, who has been channeling the early years of Franco Moschino’s puns, cheeky jokes and unapologetically gaudy details and embellishments.
There were rainbow-colored soda can prints for suits, hooded drawstring summer parkas and swimming trunks. Smiley face patterns, often done in the colors of national flags, were everywhere. They popped on cotton shorts, boxy tops, backpacks and even a canary yellow tailcoat. Alongside those smiles were dollar signs, made from chain and sewn onto black leather jackets and dark suits. Scott, who is currently working on the design of Moschino’s first Los Angeles store, set to open on Beverly Boulevard at the end of August, also went gaga for logos. He exploded Louis Vuitton’s signature charm patterns and printed them onto denim overalls and jeans, replacing the LV with an M. And in time-honored Moschino tradition, the designer even sent up the brand’s very own name, plastering Fauxschino on long black veils and fuzzy tracksuits.