“Everyone is working on real clothes, to be very concrete,” Silvia Venturini Fendi said backstage when asked why designer denim seems to be roaring back.

She, too, tackled jeans — in that elevated Fendi way, photo-printing images of distressed denim onto waterproof leather pants and jackets — as well as chinos, polo shirts and sweaters. Other “everyday basics” for the Fendi man included hand-knit cashmere grunge sweaters, reversible blousons in glove leather, and colorful headphones detailed in Selleria leather, made in collaboration with Beats Electronics.

The accessories — backpacks and luxury shower-style sandals, many in croc — gave familiar ensembles a youthful verve (albeit for those with Dr. Dre budgets).

Like many European brands, Fendi is revving up its men’s business, and opened its first dedicated men’s store in the Elements Mall in Hong Kong earlier this year, plus dedicated a floor to men’s wear in its new Bond Street flagship in London. “More to come,” chief executive officer Pietro Beccari promised, flashing a big smile.

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