Damir Doma said he took a deliberate decision not to stage a fashion show this season. “I wanted to show who the man is that wears the clothing,” he explained.
Instead, he exhibited 12 looks, there for everyone to touch, plus a video depicting “real men” wearing the pieces. A magazine, art-directed by Tiffany Godoy, documented the collection’s influences, and Doma said he would distribute 10,000 copies to the end consumer in the street.
The collection felt lighter than in previous seasons, infused with nature-inspired prints and friendly colors such as lilac, cream and beige. The silhouettes were soft and fluid, yet still masculine, such as oversize shirts with a scarf collar and baggy three-quarter shorts. Fabrics included raw linen that was painted over for a white-washed effect.