Stuart Vevers took his nostalgia for big-screen America and the open road a step further this season with a collection that was awash in original artwork and pop culture classics — the Hawaiian shirt, rodeos, smiley faces and fuzzy dice.
Fascinated by the purity and timelessness of work wear, the counter-cultural charms of James Dean — and New York punk and hip-hop — Vevers teamed with artist Gary Baseman to give some American classics an arty, rebel’s spin.
Baseman drew and painted on bomber, biker, varsity and shearling jackets — as well as T-shirts and trousers — conjuring dinosaurs here and Smiley faces there. He worked cowboy hats, bucking broncos, hibiscus flowers and distorted skulls onto them via patches, embroidery or printed motifs for silk fabrics.
“He even did the tattoos on models’ legs,” said Vevers after the show. “Gary’s been with me the past few days, and was painting until 7 this morning. I wanted this collection to feel very spontaneous.”
Separately, Baseman has also customized 10 totes and 10 jackets that went live on the Coach site earlier Monday. The capsule he created for Coach also includes limited-edition printed bags and T-shirts.
Vevers’ color palette came straight from “American Graffiti” with a focus on red, burgundy, mustard and olive hues, and he also worked plaids into the collection — via boxer shorts that peeked from under waistbands and a crosshatch pattern on trousers and shirts.
Silhouettes, too, had a Fifties feel, thanks to narrow trousers — some with zips at the ankle — or wider, low-slung ones. Embellishment came in the form of long, lush fringes, leopard print patches on jackets or dangling leather dinosaur skeletons on a multitude of bags.
Vevers took his bow dressed in a gray marl Mickey Mouse T-shirt from his very own archive, in homage to America’s enduring matinee idol. The brand is set to start selling Disney x Coach 1941, a collaboration that will go live on coach.com and in Coach stores on Friday.