Siki Im ditched the runway and opted for a more intimate setting this season for his spring presentation.

 

“It’s simply about clothes, showing product better on real people,” said the designer as he showcased three brands mixed together — the Siki Im mainline, Siki Im Den Im and the introduction of his high-performance line Siki Im Cross — that converged to form a wardrobe fit for the Siki Im man to transition from day to night.
The look was minimalistic — oversize silhouettes and monochromatic but with updated fabrics — and included such key pieces as a white anorak and a soft pink shirt, pieces that were in tune with many of this season’s trends.

 

The garments contained very little to no branding this time, a departure from what has become de rigeur for the designer, a shift that gave the lineup a more refined look and made it more retail-friendly.

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