Despite the skepticism of a large portion of the industry when he launched his County of Milan brand, Marcelo Burlon has always looked ahead season after season and continued to develop his label. And his latest coed show demonstrated that County of Milan has moved onto the next stage. Burlon showed two full collections — a men’s and a women’s — both focused on a multicultural approach.
While Atlanta-based R&B singer Abra was performing on a central stage, a varied cast of models and friends of the brand walked around her showing the street appeal of the collection. This included range of urban staples, from lightweight trenches, bombers and poncho-like jackets, to denim pants, crop tops, baggy trousers and feminine flared skirts.
The designs were decorated with a variety of patterns, referencing different parts of the world. There was a fresh wave print influenced by Japanese art, as well as tropical flowers and landscapes at sunset echoing Hawaii. The patches of different flags — stitched on hoodies, bombers and trenches – enhanced the collection’s international spirit.
For the show, Burlon also developed collaborations with a range of companies. For example, he teamed with Disney to rework the image of Mickey Mouse, which appeared on a black sweatshirt, and signed a partnership with Kappa. This resulted in a men’s and women’s capsule of tracksuits, polos, T-shirts, tank tops, as well as denim pants and jackets, embellished with a new logo combining those of the County of Milan and Kappa.
More From Milan Men’s Spring 2018 Collections:
Versace Men’s Spring 2018: It was vintage Versace through the Millennial lens, and those who are already fans won’t be let down. But there could have been so much more.
Ralph Lauren Purple Label Men’s Spring 2018: The collection centered on taking the best from the past and repackaging it for a new generation.
Ermenegildo Zegna Men’s Spring 2018: The laid-back ath-luxe mood was elevated by impressive material research.
Emporio Armani Men’s Spring 2018: The Asian-inspired collection featured clever plays on layering.
Marni Men’s Spring 2018: Francesco Risso injected a childlike, free-spirited feel into this effortless cool collection.
Neil Barrett Co-Ed Show: Men’s and Women’s Spring 2018 Collection: The designer dedicated the collection to Nineties minimalism.