Kiton doesn’t believe in penny-pinching, nor do its customers. The Neapolitan company continues to invest in research and development and presented a jacket that will be available only in 200 pieces in summer vicuna in nine different colors, each retailing at €30,000. It felt incredibly soft and light — except on one’s pocket book.

At its sprawling Palazzo Kiton, the company also showcased a jacket in a new trademarked waterproof cashmere called Skin System, as well as an anorak that weighed a mere 90 grams, or a little more than three ounces. While clearly practical, these were also sophisticated pieces.

Chief executive officer Antonio De Matteis emphasized the brand’s new smoking jacket in a blend of cashmere and silk and evolved in a checked pattern or in a royal blue hue.

Kiton also presented three-piece suits, which De Matteis said were must-haves today, observing that a younger customer is now approaching the brand. “We continue to invest in new and exclusive fabrics and materials,” he said. Case in point: a technical silk wool paired with a new-generation membrane in soft microfiber with a gauze effect.

The company continues to expand outside Italy and next week will open a boutique in Miami, at Brickell City Centre.

More From Milan Men’s Spring 2018 Collections:

Versace Men’s Spring 2018: It was vintage Versace through the Millennial lens, and those who are already fans won’t be let down. But there could have been so much more.

Ralph Lauren Purple Label Men’s Spring 2018: The collection centered on taking the best from the past and repackaging it for a new generation.

Ermenegildo Zegna Men’s Spring 2018: The laid-back ath-luxe mood was elevated by impressive material research.

Emporio Armani Men’s Spring 2018: The Asian-inspired collection featured clever plays on layering.

Marni Men’s Spring 2018: Francesco Risso injected a childlike, free-spirited feel into this effortless cool collection.

Neil Barrett Co-Ed Show: Men’s and Women’s Spring 2018 Collection: The designer dedicated the collection to Nineties minimalism.

load comments