Looking to his line’s logo, a black-and-white bar code motif, Maxime Simoens focused on a mix-and-match collection worked in an array of graphics, from kaleidoscopic prints to wavy vertical lines. The silhouettes were architectural yet sexy with a play on trompe l’oeil via tailored jackets and coats that looked like zipped tops and dresses.

With LVMH Moët Hennessy Louis Vuitton’s Sidney Toledano as his brand’s strategy adviser, Simoens is planning a U.S. push, bringing this pre-fall collection to New York on Jan. 8. “We have been very attentive to pricing and reintroduced a significant evening segment, which is very much a part of the house’s fame,” he noted.

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