Frida Giannini takes her Gucci girl back in time with a Seventies-inspired collection that is part hippie, part rock ‘n’ roll — but oh so glamorous.
Gucci designer Frida Giannini hails from Rome. The company has had a presence in the Eternal City, if not quite eternally, then for a still-impressive 70 years. And the house just renovated its flagship there. All reasons to celebrate, the company brass figures, which is why Giannini won’t present her full resort collection until a show on July 8 in Rome, to be followed by a party.
Yet not wanting to miss the marathon that is resort in New York, Giannini offered a capsule peek here in the city this week. In it, she works two sides of the Seventies with charm and control: a boho Talitha Getty mood marked by flowing printed exotica, and a Bianca Jagger-Lauren Hutton angle featuring sleek tailoring and a rock ‘n’ roll attitude. “It’s a bit hippie but not too much,” Giannini said. “In the end, it’s more about sophistication and luxury.”