Three years ago, when Stuart Vevers took the helm at Coach 1941, he had a plan and a vision for the brand. “I really saw Coach as being a destination for fashion,” he said. Today, he has no doubt reinvigorated the American brand into a solid fashion player. “It’s really important to me to challenge what luxury means to the next generation. Luxury does not have to be formal,” Vevers added.

 

Looks-wise, he stuck to his formula. Biker jackets offset by feminine dresses came in fun “customized” versions with badges; T-shirts reminiscent of the quintessential American rock tees featured automobile motifs, which carried over into totes as well as sneakers. Felix the Cat even made a few appearances throughout. “I think it’s quite an eclectic mix of references,” Vevers pointed out. Case in point: a cool parka with cowboy shirt detailing.

 

“I really want Coach to be in the forefront of what luxury in fashion can be going forward,” Vevers concluded.

By  on June 6, 2016
Coach 1941 Resort 2017

Three years ago, when Stuart Vevers took the helm at Coach 1941, he had a plan and a vision for the brand. "I really saw Coach as being a destination for fashion," he said. Today, he has no doubt reinvigorated the American brand into a solid fashion player. "It's really important to me to challenge what luxury means to the next generation. Luxury does not have to be formal," Vevers added. Looks-wise, he stuck to his formula. Biker jackets offset by feminine dresses came in fun "customized" versions with badges; T-shirts reminiscent of the quintessential American rock tees featured automobile motifs, which carried over into totes as well as sneakers. Felix the Cat even made a few appearances throughout. "I think it's quite an eclectic mix of references," Vevers pointed out. Case in point: a cool parka with cowboy shirt detailing. "I really want Coach to be in the forefront of what luxury in fashion can be going forward," Vevers concluded.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments