Showing her first collection in Paris since buying back her label, Greek designer Sophia Kokosalaki also unveiled a secondary line labeled Kore, produced in collaboration with British online retailer Asos. She reacquired her brand from Diesel chairman Renzo Rosso’s Only the Brave holding company, but still heads the Diesel Black Gold denim line for the group.
“For my line, it’s just better if I do it my way in an atelier,” she said. “I have come back very organized, with a different setup and much, much more experience.”
In her mainline collection, the designer contrasted linear dresses, including double-layered designs featuring loose cagelike outer structures, with sculptural creations worked in linen shot through with Lurex. For Kore, labeled as an ethically conscious line, she merged her Grecian-inspired aesthetic with bobbin lace produced by a cooperative in Sri Lanka. Other elements included photo prints of Greek statues on jersey dresses, and a blue-and-white print inspired by Greek island life in the Sixties. Priced from 60 pounds, or $93.50 at current exchange, for a jersey T-shirt to 495 pounds, or $770, for lace dresses, the 40-piece collection will sell on Asos exclusively beginning January 2012.
It is the first ready-to-wear launch under the e-tailer’s Asos Inc. program, which helps emerging and established designers develop their businesses by introducing new product lines. Starting next season, Kokosalaki will be able to wholesale the new line to other retailers.