Fay is expanding internationally and looking to a younger customer with the help of Tommaso Aquilano and Roberto Rimondi, who presented a collection infused with a Sixties vibe. Tapped in May 2011, the designers are evolving the brand, under the Tod’s group umbrella, in the right direction.

They chose the exquisite Palazzo Gallarati Scotti to re-create an atelier show under the frescoed vaults, where models walked by the café tables in fitted safari jackets and frocks, and retro cotton piqué minidresses inspired by those worn on the tennis courts, with much of it worked in fun colors like bright pink, orange and green.

Before the show, Rimondi said he and Aquilano wanted to combine “sportswear and sartorial elements and feminine and casual designs employing the company’s craftsmanship.” Thus, Fay’s iconic metal hook was revisited on belts and bags, while cottons and tweeds were made contemporary with patent intarsia and crocodile insets.

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