Swiss brand Jet Set presented its first comprehensive collection, which demonstrated just how much the label has grown under the management of chief executive officer Massimo Suppancig.
He took on his role after investment company Gaydoul Group purchased Jet Set in 2009; since then, Suppancig has been building on its luxury sportswear heritage from the Seventies — when Gianni Agnelli and Grace Kelly were among its fans — and making inroads with international retailers.
For spring, the design team presented a lineup of easy yet sophisticated looks in materials that ranged from a technical ripstop nylon to silk and cashmere blends to eco leather. There were cocoon-shaped jackets and trenches; drawstring, hooded vests; varsity jackets and crepe de chine dresses embellished with asymmetric zippers — all of it worked into three themes: air, water and camouflage.
“Femininity and design is what’s often missing from dressed-down looks — there’s a lack of shape,” said Suppancig. “But the future, I think, is in this direction with more fitted styles.”