Girls just want to have fun, and MSGM creative director Massimo Giorgetti knows it. In the three years since he started the company, Giorgetti has cleverly developed a brand with collections that are reliably playful and bold.

This season’s big focus was on ethnic patterns updated with a pop touch. A digitalized Navajo motif was printed on canvaslike jacquard cotton for cropped jackets and girly skirts, while multicolored Masai-inspired patterns of exotic animals were shown throughout the lineup. An oversize monkey print came on a fresh cotton dress worn over a long-sleeve macramé lace top, and a mixed print combined panthers with stripes, shown on a long silk column.

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