A pounding techno soundtrack and rapid pacing heightened the icy, modernist gloss of this collection. Contemporary architecture was the main reference, and it played out rather literally in clean lines, controlled volumes and the odd flash of hardware.
The show opened with boxy leather bombers and lean, sleeveless coats streaked with zippers. They came in gleaming white or garbage-bin green.
Grid patterns, like windows on a skyscraper, were embroidered onto organza shift dresses, which were chic and managed to avoid the Space Age claptrap seen on many other runways in Milan.
This label has obviously been paying attention to the influential designs of Celine’s Phoebe Philo — particularly the slouchy trousers narrowed by zippers and the chunky knits and sweatshirts with bold, colorful stripes.
Although a few outfits were stiff and as unsexy as an industrial park, the Sportmax team constructed a surfeit of sleek clothes for the nine-to-five set.